Was ist MUJI?

A limited edition commemorative Tote Bag designed for the second anniversary of the opening of the MUJI Kudamm Berlin flagship shop. This design is based on the A3 my bag from MUJI. In this design, we have tried to present the values and aesthetics of the MUJI brand to the publicum through the reproduction of the MUJI label. The 'empty' concept of the MUJI brand is illustrated by a subtle change to the MUJI product label: the product information on the original label is now the anniversary information. The local screen printing also eliminates the use and waste of label paper. As designed, the barcode was made to indicate the opening date of the Berlin flagship shop.

MUJI Kudamm Berlin Germany

Bag / MUJI / Berlin / 2022