EDGE
Concept car
KIA Car Design Award China 2015
Best 30 Finalist

Automobiles stand as the most prominent and abundant sculptures intertwined with our daily lives. They possess a tangible presence, necessitating people to perceive their movement through observation. What motivates individuals to engage in this behavior? Cars consistently mirror their distinctive characteristics, often serving as a basis for speculating about the personality of their owners. If a car is an object meant to be showcased, it should evoke such sentiment. In a future defined by technological advancements, where cars no longer hold emotional sway over people, it would be a disheartening prospect. A world where everyone drives identical vehicles, reducing cars to mere utilitarian transportation devices, would be a bleak reality. However, by embracing the inspirational potential of design, we can ensure that people continue to interact with cars, experiencing stimulation and harnessing the emotional power they elicit.

Concept car / Shanghai / 2015